Trendstop brings FashionUnited readers a first look at the key catwalk stories inspiring womenswear print direction for Spring Summer 2020.
The Trendstop team give FashionUnited readers an exclusive look at three essential print themes straight from the international runway events. Informing womenswear print and graphics into SS20 and beyond, core print ideas are refined and elevated with high-culture references and sophisticated executions of nature concepts. Our curated catwalk trends, print and graphics reports and dedicated image galleries evaluate each trend’s commercial value and longevity, giving you the best possible basis for your decision making.
This week Trendstop present three SS20 trends essential for the womenswear apparel and accessories markets. The natural world inspires marine themes and a contemporary reworking of classic tropical looks in The Awesome Ocean and The Reimagined Tropical Print. Cultural Conversationals adopts a high-brow approach with historical motifs elevating designs.
The Reimagined Tropical Print
The summer staple tropical print is reimagined for the new season with highly stylized motifs and artistically applied flora and foliage. Simplified leaves and jungle creatures stand out against colour-blocked grounds while bright colour combinations amplify their almost cartoonish quality. Broad brush strokes turn garments into a canvas for lush tropical blooms.
The Awesome Ocean
Tapping into the ongoing conversations around industry and sustainability and the environment, designers celebrated the awesome power and beauty of the world’s oceans via bold, abstracted all-over prints in vivid sea blue tones. Painterly rendered photo prints of stormy seas, stylised wave illustrations and random cross-hatched effects reminiscent of rolling surf bring a cooling sensibility to both casual and dress categories.
Conversational prints look to art and culture for inspiration with references from Greek and Roman history and art movement illustrations. Two-tone line drawings put a contemporary twist on classical themes, emboldening ancient motifs with an animated quality. Randomised placements and all-over effects highlight artistic endeavors.
FashionUnited readers can get free access to Trendstop’s Fall Winter 2019-20 Key Print Directions, featuring all the must-have prints from the catwalks. Simply click here to receive your free report.
Trendstop.com is one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L’Oreal and MTV.